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Marketing is the pulse of any business, dictating how well you reach your audience and how successful you are in reaching your goals. For decades, businesses relied on traditional marketing strategies such as TV ads, newspapers, and billboards. However, with the dawn of technology, digital marketing has become the new norm and has been offering […]

Introduction Business-to-business marketing is evolving. With an active base of billions of people across Facebook, Instagram, LinkedIn, and YouTube, among others, social media marketing has developed into a core component of digital strategies for businesses across the world. Whether you’re a small local business or a large corporation, leveraging social media marketing can drive significant